Many people assume Search Engine Optimization (SEO) and Online Marketing (OM) are one in the same. The truth is that both SEO and OM have the same overall goal of increasing a website’s ranking thus increasing a website’s view ability but they have their own methods of obtaining an increased ranking.
Search Engine Optimization is designing and building a website around the known search engine algorithms. In other words, certain factors are taken into consideration when designing and building a website that help the website naturally rank high in search engines. Websites that rank high (usually the first 2 pages) in search engines are likely to get more traffic than lower ranking websites thus increasing websites view ability.
Online Marketing is the marketing of a website through different avenues on the Internet with the goal of website increasing traffic. Online Marketing is performed after a website is live to help increase the amount of traffic to the website thus increasing a website’s search engine ranking.
Online Marketing can be performed using many different tactics like banner advertisements, blogging, back linking and much more. The most important part of OM regardless of the method used is to place a link to the website you are marketing. That link helps to increase traffic to your website and increases your website ranking by placing a link on a high ranking website.
Nearly all websites built by WebDuck Designs are search engine optimized because what good is a website if it cannot be found? Whether your website’s purpose is simply informational or is used as a business source, you want to get visitors to your website. If you have a properly built search engine optimized website you will are likely to have more traffic to your website than the average non-SEO website.
If your website was properly search engine optimized than more times than not online marketing is not needed because your website will rank high on its own. However, if you are using a new domain name it can take a longer time to get your website ranking high, which is when online marketing comes into play. Online Marketing can help to get your new domain name to rank high in a shorter period of time. Another instance when online marketing can help is when you have a lot of web competition. OM can give you that extra boost to over take your competitors.
Since Search Engine Optimization is performed during the building of a website there really is no maintenance needed. The only ongoing maintenance recommend by WebDuck Designs is to add information. The more information you can put on your website the better it will rank. We typically recommend adding informational pages on a monthly basis to help keep your website fresh and at the top of the search engines.
Online Marketing requires a little more maintenance than SEO. Some ongoing maintenance is needed In order to keep up with things like blogs or back linking. The ongoing maintenance with OM will help to keep the traffic coming into the website thus keeping your search engine ranking high.
The art of SEO is not easy to conquer, so companies that specialize in search engine optimization are likely to charge more for an SEO website than they would for a static Non-SEO website. While the upfront cost for a website may seem steep you really don’t have any ongoing maintenance fees or other long term expenses, which will save you money in the long run.
Online Marketing costs much less upfront then SEO but overtime the costs add up. The ongoing maintenance and work needed to keep up with OM can add up quickly. The good thing about OM is that it is easy to perform; even people with no internet experience can do online marketing. If you can either find a good teacher or teach yourself online marketing it can be a very cost effective way to get your website to the top of the search engines.
While SEO and OM have the same overall goal, they each have their own methods of obtaining that goal. If a website is properly search engine optimized and you have an older domain name, it is probably not necessary to use online marketing. WebDuck Designs specializes in the art of search engine optimization but we also offer additional online marketing services to clients that wish to get their ranking up faster. Contact our search engine optimization experts today to find out what SEO can do for your business or visit our SEO Portfolio.