Corporate Identity And Branding

According to the American Marketing Association (AMA), a companies brand is the name, term, sign, symbol or design, or a combination of, which allows consumers to identify the goods and services of one seller, or group of sellers, and to differentiate them from other sellers.

Branding, not to be confused with advertising, marketing or PR, is the “personality” of your company as a whole. Creating your brand is creating your image and is what allows consumers to recognize and remember you. Your brand tells your consumers who you are and what you stand for. Before anything else, you need to create your brand, and then you can move on to promoting your brand.

Consistency is important when it comes to branding your company. Everything your company puts out, should maintain a consistent look and feel, promoting what your company stands for. This will convey a message of credibility and professionalism to your consumers. Once you have successfully crated a brand around your company, even a small business is able to compete in the market.

Corporate identity plays a big role in the branding of your company, and lends itself more to the visual aspect of the branding process. The creation of a corporate identity can be done through the use of a trademark, logo, specific color scheme, image element, company slogan, or any other method that can tell people who you are with a simple glance. Examples of companies that have been extremely successful would be McDonalds and their yellow arches or their slogan “I’m lovin’ it”, Nike’s “Just Do It”, Gerber and their baby face, or Travelocity and their little gnome. Explanation is never needed; consumers hear these slogans or see these image elements and immediately know who the company is. A strong corporate identity package, would consistently use those elements which have been established, and would include things like business cards, stationery, and brochures, and will reinforce your brand recognition.

Our branding team at WebDuck Designs is able to assist you in creating a corporate identity package that will help you get your name recognized. Whether you are starting from scratch or giving your current corporate identity a little make-over, we are here to help! Our branding/corporate identity services include custom logo design, logo re-creation, print ads and brochures. We also offer a branding package to help you get a jumpstart on all your branding needs.

Visit our branding services page for a description of each of our services and packages or review our portfolio of logos, business cards and other branding work. Looking for something more? Contact our branding experts to customize a package that fits your needs.